Nona Jones
Photo provided by Nona Jones Ministries • www.nonajones.com
By CARMELA MONK CRAWFORD
Though bereaved, abused and rejected as a child, God propelled her out of what could have been a depressing dead end. Instead she finds herself flying at an altitude many would could only dare to dream of.
Jones reached the C-Suite by the time she was 23, and Essence magazine named her one of the 40 under 40 Women to Watch. The former non-profit executive and public works vice-president is an international speaker, pastor, and Head of Global Faith-Based Partnerships at Facebook. She is a graduate of the presidential leadership scholarship program, and has an MBA from the University of Florida. She and her husband—Timothy Jones—lead a church in Gainesville, Florida, and they have two young sons. She authored From Social Media to Social Ministry: A Guide to Digital Discipleship and the book Success from the Inside Out: Power to Rise from the Past to a Fulfilling Future. She turned 40 in July.
Facebook’s Director of Global Faith-Based Partnerships on Fielding Negativity on, and Offline.
Jones’ latest book Killing Comparison published by Zondervan just dropped this month—September 2022. In it, she seeks to dismantle the toxic inner voice that debilitates so many today in the age of social media. But, why is such an accomplished woman able to write about the social demon of comparison culture, from personal experience?

“Because for me,” said Jones in our interview “achieving all the stuff didn’t really matter because I was fundamentally insecure in my identity.”

Formation
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hen they say “You don’t look like what you’ve been through,” that’s Jones. Her honey blond curls, tucked under a stylish black brim, a bright smile and bright eyes, intelligent passion seeping through, puts one in instant denial.

Jones’ father died before she turned two leaving her mother—who never wanted children—to rear her alone. When mother’s boyfriend sexually assaulted five year-old Nona, he chided her into silence. “She didn’t want you to begin with.”

Two years later, Jones found the courage to tell. Her mother reported the abuse, and the man was arrested and jailed. But, upon his release, mother returned with him home. Jones was to keep quiet, and that meant even through the abuse. She tried to take her own life, twice. And, if adverse childhood experiences were predictive, she was destined for addiction, incarceration, or even premature death.

“I took the assessment—I scored an eight (out of ten). Yeah, so I should not be sitting where I am …”

At age 11, a friend invited Jones to her church. There, for the first time, Jones began to hear about God—someone she didn’t know, or had even heard of before. The pastor said “God would be a Father to the fatherless,” which intrigued her to her core. “When my father and my mother forsake me, then the Lord will take me up,” says the Psalmist (Psalm 27:10).

Nona Jones
She went home, and read the Bible for herself. The next year, she gave her life to Christ and was baptized.

“When you talk about identity and being secured to who God says I am, it was because of that experience that I gained a vision for my life. Like, I knew I wanted to live up to God’s expectations of me.”

Jones’ very difficult background led her to work with youth, advocating for them in the juvenile justice system, and for teen girls through Florida’s Pace Center. She gets them.

“[W]hen I see a young person acting out, the question I ask is not, you know, what’s wrong with you? But what, what happened to you? What did you see? What have you experienced that caused you to believe that this is how you need to show up in the world?”

Which brings us to Jones’ book, Killing Comparison. From her vantage as both a spiritual leader and spokesperson for the faith-based interests of Facebook, Jones is uniquely positioned to address the impact of social media on the human spirit.

Yet, Facebook didn’t create comparison and insecurity, Jones said. Facebook and social media exposes our insecurities.

Pandemic of Comparison
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ocial media has borne the brunt of criticism especially after the 2020 Netflix documentary “The Social Dilemma” highlighted manipulative and dependency-creating tactics of tech giants like Google and Facebook. We do know that fifty-five percent of the world’s population is consuming social media, according to the site, earthweb.com. adults, on average, spend two and a half hours a day, and teens anywhere from three to nine hours a day.

Several studies have linked social media use—or overuse—to everything from stress and anxiety, to loneliness, fear of missing out (“FOMO”) and overspending. Negative body image is a particular risk for adolescent girls. But, a 2019 study offered much more qualified or nuanced (PNAS.org) insights.

“[S]ocial media use is not, in and of itself, a strong predictor of life satisfaction across the adolescent population. Instead, social media effects are nuanced, small at best, reciprocal over time, gender specific, and contingent on analytic methods.”

Nona Jones book
“We spend so much time denying our insecurity when we really could spend that time admitting it and getting relief from it by pursuing what God has said in His Word.”
Yet, says one social media and communications specialist, the impact is unmistakable.

“It’s generally understood and accepted that digital media is a huge contributing factor behind the explosion of mental health, anxiety, and body image issues among all age groups, not to mention bullying,” said Jamie Domm, who formerly directed social media strategy and policy for the Smithsonian Institution and the Adventist Church. She now works as an independent consultant, and along with her husband has started a digital ministry, Angels in the Glen.

“Open your phone, and you’ll have access to endless messages of how we aren’t good enough, who is doing better, and what you should be doing,” said Domm. “Of course it’s all a mask and imposter syndrome is rampant.”

To the extent that these messages are constant and addictively accessible on our mobile devices makes escaping toxic comparison very difficult.

The Higher You Fly
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ones would agree that the astounding potential reach in the metaverse can drive even influencers to their next thousand, hundred thousand, or the millionth like or follow mark.

But, even away from social media, she said she found the same dilemma. She tells the story of a best-selling author nervously wondering why an acquaintance’s book climbed higher than hers on the charts. Or, she recounts, she felt the sting of rejection when a woman she wanted to embrace her as a protégé suddenly went ghost on her.

“You are insecure when your identity is secured to an insecure foundation. An insecure foundation is something that is subject to change, is subject to shift.”

Thus, the value we find in educational attainment, or jobs, material things like houses and cars, even marriages are all subject to shift. Secure identity can’t be tied to any of those, Jones said.

“We spend so much time denying our insecurity when we really could spend that time admitting it and getting relief from it by pursuing what God has said in His Word.”

Shut it Down
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here’s a couple of ways to ensure you never have to feel that comparison on social media again, says Jones, who—mind you—is the Global Director of Facebook’s Faith-based Partnerships. First, realize some comparison may be healthy. After watching a YouTuber detail her weight-loss journey, Jones was inspired to try it herself. She’s down more than 100 pounds after years of eating her pain and carrying extra weight.

What you see can inspire you, give you life, vitality, energy. It could push you to set new goals, work in a different way, try new things. So just as we inhale, and are nourished and inspired, we can take in healthy information.

On the flip side, says Jones, there are things that “expire” you. When you see these things you suddenly feel like a failure, unattractive, and find yourself hating another’s success. Without inspiration, there’s expiration. You expire. You feel like nothing.

Simple, says Jones: block people you don’t personally know, and who don’t inspire you.”

CARMELA MONK CRAWFORD is a the editor of Message Magazine